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SOCIAL MEDIA NEWS: SDL acquires Alterian for £69.7m

Marketing analytics and social media monitoring technology company, Alterian has been acquired by global information product provider SDL for £69.7m.

Mark Lancaster, executive chairman of SDL believes the combination of Alterian’s marketing analytics, campaign management and social media capabilities with SDL’s web content management, ecommerce and structured content capabilities will enhance and drive global customer experience.

Lancaster commented, “We already have best-of-breed web content management technology, user guidance content management technology and leading language technology.

“Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”