SOCIAL MEDIA NEWS: Silverpop launches Facebook sweepstake for marketers

Marketing technology provider, Silverpop has launched a promotional Facebook campaign aimed at marketers.

Eschewing the common belief that Facebook doesn’t work in B2B, Silverpop is encouraging marketers to like their Facebook page and take part in their sweepstake. Prizes include $100 American Express gift card and a MacBook Air. Participants are asked to name the marketing innovation they couldn’t live without and then give their new year’s resolution.

Eric Holmen, senior vice president of marketing for Silverpop, said, “The holidays mark the season to celebrate success, as well as to reach out and help others. Silverpop is launching this sweepstake so marketers can voice their challenges and hopes for the New Year, in addition to supporting a terrific cause. We’ve worked with charity: water in the past, and we know from firsthand experience that it’s an exceptional organisation.”