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SOCIAL MEDIA NEWS: Social media boosts brand awareness for small business

Business communications, solutions and service provider Mitel Networks says 82 per cent of its channel small and medium-sized business (100-999 employees) partners use social media as a business tool.

Over 80 per cent of all channel partners used social media sites. LinkedIn and Twitter where the most popular, they had 62 per cent and 45 per cent of channels using them in that order.

Over half of the businesses surveyed thought that social media interaction increased company brand awareness and almost a third highlighted the cost effective nature of the medium.

Mitel looked into which social media sites workers used for personal leisure. LinkedIn was once again very popular, with 72 per cent of respondents using it out side of work hours. Although LinkedIn is recognised as a business tool, its increase in personal use indicates that there is a very strong link between personal lives and business according to Mitel.

Andy Elliot, marketing director said, "The world is changing and we are increasingly seeing the lines blur between personal and business communications. People need the flexibility to merge their communications tools from business to personal use and vice versa"