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SOCIAL MEDIA NEWS: Social media is not a box to tick

Apps and social media are channel options, rather than boxes to tick, according to Ian Symes Cisco UK & Ireland marketing director.

Speaking at the annual B2B Marketing Conference, Symes used his opening keynote to emphasise the importance of planning and strategy in any campaign activity.

He also highlighted the innovative ways in which Cisco is using its sponsorship of the 2012 London Olympic Games.

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