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SOCIAL MEDIA NEWS: Twitter launches advertising API

Twitter has announced the launch of its advertising API, allowing marketers to easily create and manage ad campaigns through its third-party partners.

The five initial partners for the programme are Adobe, HootSuite, Salesforce, Shift and TBG Digital.

April Underwood, product manager, revenue at Twitter wrote on the site’s blog, “What this means is that as marketers, you’ll soon have the ability to work with our initial set of API partners to manager Twitter ad campaigns, and integrate them into your existing cross-channel advertising strategies.”

Commenting on the partnership, Jonathan Beeston, director, new product innovation at Adobe, said, “Twitter’s new Twitter ads API programme means that large advertisers and agencies will now have the ability to launch scaled-up campaigns across Twitter, as well as having access to more sophisticated targeting and analytics tools.  The move is something that we are well prepared for – being an early ads API partner we have already been working with a few of our customers as well as our own Adobe account to help bring Twitter’s promoted products to market.”