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SOCIAL MEDIA NEWS: Twitter 'more useful for B2B than B2C'

Social media site Twitter is becoming more of a tool for B2B marketers than one for B2C, according to Giff Morley-Fletcher, head of strategy at B2B expert Base One Group.
Speaking exclusively at B2BM's Demand Generation seminar yesterday afternoon, he explained the potential benefits of an effectively managed B2B presence on Twitter and other social media sites.
He said: "Everyone is slightly bored by the '€˜Britney Spears is having a shower' tweets. Twitter is a very useful B2B tool. It can be used proactively and reactively.
"We have seen it time and again: one good tweet can generate more than 100 clicks."
The importance of identifying and engaging with retweeters was also highlighted at the event, as were the benefits of encouraging contacts to set up accounts on Twitter, Facebook and Linked In.
Other speakers at the event, which was held at The Brewery in central London, included Adam Sharp, MD and founder of CleverTouch Marketing; Pete Jakob, marketing transformation leader at IBM and Zina Manda, director at Mardev-DM2.
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