SOCIAL MEDIA NEWS: Twitter most popular but LinkedIn offers best ROI

Twitter is the most popular social network among B2B marketers, despite the fact that they admit LinkedIn creates the most leads, according to recent research.

Marketing automation provider Pardot discovered that 91 per cent of surveyed B2B marketers used Twitter. But that only 15 per cent claimed to be generating leads directly from their Twitter activities.

The research states that LinkedIn is the most effective social media lead generation tool, ahead of blogs, Twitter and Facebook.

Pardot has produced an infographic to summarise the findings of its research.