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SOCIAL MEDIA NEWS: Twitter opens up self-serve ad sign-ups

Twitter has announced that it is now accepting sign-ups from small and medium sized businesses that want to participate in its self-serve ad programme.

As part of the launch, Twitter has partnered with American Express to offer a $100 credit for free advertising to the first 10,000 businesses that register. The latest development is a bid to broaden its revenue streams and extend its international ad offerings.

The self-serve platform will go live to the first group of businesses in late March, before being rolled out more broadly.