SOCIAL MEDIA NEWS: Twitter UK mobile usage revealed
Eighty per cent of UK Twitter users access the platform from their mobile devices, according to an infographic released by the social network.
The infographic also reveals that 67 per cent of users follow brands on Twitter, while 25 per cent follow more than 10 brands.
Twitter has aimed the infographic squarely at businesses looking to utilise the platform for advertising purposes, stating at the bottom, “Mobile targeting is the most effective way for advertisers to target users on the sofa, on the move and in the moment. Talk to us for more details on how mobile strategies and device targeting can work for your brand.”
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