SOCIAL MEDIA NEWS: XING restructures to boost user experience

German professional networking platform, XING has launched an updated version of the site to enhance the user experience.

Under the strap line ‘Networking made easy!’, the new XING was developed to improve its usability and provide professionals with a more intuitive and effective platform. It features simplified navigation to help users quickly find the contents they are looking for.

Stefan Gross-Selbeck, CEO at XING, said: “We’ve completely revamped XING, which now resembles a mobile application. That’s no coincidence – the rapid growth and popularity of mobile apps have had a major impact on the needs of online users. A clear and streamline design is key to meeting these needs, and that’s precisely what the new XING now offers. This allows us to provide our members with a platform where it’s even easier to generate new contacts and get involved in what’s going on.”

The restructuring also focused on boosting interaction among users by introducing a new ‘What’s new in your network’ feed as a central pillar of the platform. It also displays a new ‘My XING’ bar that enables users to have direct access to key information such as profile, massages and groups.

Björn Waide, senior product manager at XING, commented, “The new XING focuses on our members and their network. That way our users receive ideas and information, can get involved in discussions and provide feedback. We also provide recommendations in the form of interesting information that helps professionals to achieve success and reach their goals even faster than before”.