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SOCIAL NEWS: 77% of B2B buyers more likely to buy from a company whose CEO uses social

A whopping 77 per cent of B2B buyers say they are more likely to buy from a company whose CEO uses social, according to a new Momentum infographic.

Currently 91 per cent of B2B brands are using social content to generate new leads and drive traffic to their websites, with 64 per cent of B2Bs rating social as the second-most important factor in search.

However, only 38 per cent of B2B companies say they have a defined social marketing strategy.

Meanwhile, 23 per cent of social media marketers have only six to 12 months experience, with only 16 per cent have been working with social channels over three years.

(Click infographic to enlarge)