SOCIAL NEWS: 77 per cent of B2B marketers acquire customers via LinkedIn
A whopping 77 per cent of B2B marketers say they have acquired a customer via LinkedIn, according to a new infographic by Wishpond.
Meanwhile, 60 per cent of B2B customer acquisitions come from company blogs, 43 per cent from Facebook and 30 per cent from Twitter.
As a result, LinkedIn is 227 per cent more effective at generating leads than Facebook or Twitter.
However, only 47 per cent of B2B marketers are using LinkedIn, while 90 per cent are using Facebook.