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SOCIAL NEWS: Adobe announces all-new Adobe Social

Adobe has announced the availability of all-new Adobe Social

The new software includes integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting and new collaborative features.

The update complements existing integrations with Facebook, Google+, Reddit, Tumblr and Twitter.

The integration with Foursquare enables Adobe Social to capture Foursquare’s local-mobile data. This will help social marketers understand the movement in check-ins, the competitive landscape and how localised marketing initiatives align with specific venue check-in data.

Meanwhile, the ability to publish content to and analyse metrics associated with LinkedIn Company Pages and Groups will support relationship-building. 

Adobe has also made available a new predictive publishing capability which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.

Bill Ingram, vice president of product management, digital marketing at Adobe, said: “Today’s social marketers are challenged to validate their social spend.

“Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimise strategy in a highly visual format.”