SOCIAL NEWS: Facebook rolls out 'Promoted Page Likes' globally but sales slump
Promoted Page Likes
Facebook has announced it will roll out its Promoted Page Likes worldwide, making it easier for brands to promote their Pages.
Promoted Page Likes are designed to allow Page owners to create ads, aimed at gaining new fans, directly from their Page.
The Page Admin view, will allow owners to click the Promoted Page Likes panel, select a budget, and start running their campaigns. These ads can run on both mobile and desktop news feeds, and are targeted towards users in a location selected by the brand.
Facebook said: “Promoted Page Like ads can run on both the mobile and desktop News Feed. Getting started is easy: simply click the Promoted Page Likes panel in the Page admin view and select your budget. You can target your audience by selecting a location.”
Facebook has also released key figures from the first quarter of 2013. The statistics reveal Facebook's revenues were down $130 million from the fourth quarter of 2012, falling from from $1.86 billion to $1.46 billon.
On mobile, Facebook’s monthly active users rose to 751 million monthly active users, which reflect the second consecutive month where mobile use outweighed desktop.
A whopping $375 million of the total $1.25 billon ad revenue came from mobile, up from $320 million.