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SOCIAL NEWS: Facebook unveils business-friendly promotions

Facebook has updated its Page Terms guidelines regarding business-friendly promotions.

Promotions can now be administrated and created on the brand’s Page timeline and in apps, rather than solely via app.

Businesses can also collect entries by having users message or post its brand's Page or comment or like a post. Brands can also utilise likes as a voting mechanism.

However, businesses still cannot administer promotions on personal Timelines.

In addition, accurate tagging is required for all promotions. Facebook says this is in order to maintain accuracy of the Page content. This means brands cannot encourage users to tag themselves in content in order to win a prize.

In a blog post the social network commented: ‘We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.’