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SOCIAL NEWS: LinkedIn launches Sponsored Updates

LinkedIn has launched Sponsored Updates providing brands with a new way to build relationships with followers and non-followers.

Sponsored Updates will allow companies to promote business content, including  videos, presentations and product news, in the newsfeed of LinkedIn members clearly marked as ‘sponsored'.   

Posts will appear across desktop, tablet and mobile and will be available to marketers both on a CPM and CPC basis via a bid-based auction. Companies can track their campaign’s effectiveness through comprehensive analytics to glean insights and fine-tune strategy in real time.

Plus, members can engage with the content via ‘Like’, ‘Share’, and ‘Comment’ options and they can also ‘Follow’ the company that generated it. 

Josh Graff, director of marketing solutions in the UK and EMEA for LinkedIn said: “Content marketing is at the heart of LinkedIn’s arketing solutions strategy.

“Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.”

 Companies can promote updates in 20 languages across 200 countries and territories. 

Image courtesy of LinkedIn