SOCIAL NEWS: Sharing on Google+ 'to overtake' Facebook by 2016
Sharing on Google+ is set to surpass sharing by Facebook users by February 2016, according to a new US study from Searchmetrics.
The Searchmetrics study is based on a comparison of the average monthly growth in the number of Facebook shares and their equivalent, plus ones, on Google+ in the US, covering a six month period from November 2012 to April 2013.
During this short period the number of Facebook shares in billions grew by almost 10 per cent per month. While Google+’s plus ones grew by almost 19 per cent. At these rates of growth, the development of sharing activity on the two networks would mean Google+ would be generating more monthly shares than Facebook by February 2016.
The research argues that by May 2016 Google+ will achieve around 1096 billion shares per month, while Facebook will be generating approximately 849 billion shares.