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SOCIAL NEWS: Twitter launches ‘tailored audiences’ ad targeting

Twitter has announced a new service meaning users can be shown ads based on their non-Twitter browsing habits.

Advertisers can utilise the ‘tailored audiences’ service to target Twitter users that have previously shown interest in their products, even if that interest was expressed away from the Twitter ecosystem.

The rollout announcement was made via the Twitter blog yesterday, and follows a beta experiment over the summer.

The blog claims Hubspot saw a 45 per cent lift in engagement when using the tailored audience functionality as part of the initial test group.

This is the first revenue-focused new product announced since Twitter’s well-publicised floatation last month. Industry commentators suggest it will not be the last.