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SPONSORSHIP NEWS: CPC joins wacky races

Electrical products and accessories supplier CPC is sponsoring motorsport series Legend Cars.


CPC have embarked on a sponsorship partnership with the Legend Cars championship to raise awareness of its product lines to the existing audience and audiences by promoting the series to its large database of trade and retail customers.

CPC says the series opener at Oulton Park is an ideal starting platform for the company as its HQ and sales counter are located within easy driving distance. The company said it shares important attributes with the series as both feature "fast moving, popular products and are based on principles of exceptional value-for-money, easy-accessibility and no-nonsense, easy to understand rules."

Chris Haworth, CPC managing director said, "We're extremely excited to be involved with Legends, the speed and excitement of the series really catches the imagination and it truly is a unique spectacle. We have plans to support CPC Legends Cars with a host of marketing and sponsorship activities to help raise the profile of the series even more."

Legends Cars are 5/8 scale racers based on pre-war Ford, Chevy and Dodge bodies with a unique ‘Funny Car' style. Under the bonnet they are driven by identical Yamaha 1250cc, a combination designed to keep the machines ultra lightweight and highly manoeuvrable for close, exciting racing.

Strict rules limit modifications, keep the costs down and reveal the talents of the drivers.

Phil Cooper, series organiser for CPC Legends Cars commented "Our drivers and fans have long known how exciting and value for money the series has been, we've been a kind of trade secret in Motorsport for years! It's great to get the recognition and support of such a high-profile company and we are looking forward to repaying this sponsorship with some great racing and series promotion."