Stine McNeillis appointed to lead marketing at Guinness World Records' Creative Consultancy
Jaguar set a Guinness World Record for performing the largest loop-the-loop in a car
Guinness World Records has appointed Stine McNeillis as the head of marketing for its Creative Consultancy.
Creative Consultancy is the B2B arm of the works with brands and agencies to create or validate their record-breaking business achievements.
In the newly-created position, Stine will develop strategic marketing plans and communicate the benefits of record-breaking campaigns for brands and businesses to expand GWR’s client base.
Stine has 20 years' senior level marketing expertise, including her previous role as head of marketing and communications for Scripps Networks International, where she had launched and built a variety of TV channels, including branding for Food Network and the Travel Channel.
Neil Foster, VP of Creative Consultancy, said: “Stine has a solid track record of delivering outstanding marketing campaigns, and we are delighted to be welcoming her to the GWR team. Her strategic thinking, attention to detail and strong contacts will help to bring fresh focus to our marketing activities and support the growth of GWR’s commercial business across our key regions.”