SUPPLIER NEWS: Digital and print providers team up for expansion
eBook and online magazine subscriptions provider Yudu Media has entered into a partnership agreement with US printer Quad/Graphics which will allow greater connection between print and online channels.
Under the agreement, Quad/Graphics has become a minority shareholder of Yudu Media and will add Yudu's digital publishing solution to its range of products, enabling Quad/Graphics to provide publishers, catalogue marketers, retailers and advertisers with solutions connecting print and online channels.
The partnership will also facilitate Yudu Media's expansion into the U.S. market.
Joel Quadracci, president & CEO of Quad/Graphics said of the agreement, "Digital publishing does not replace ink on paper, but rather enhances it. It's a multi-channel world and we aim to be at the forefront of bridging the print world with the electronic world to create even more value for our clients and their customers."
Richard Stephenson, CEO of Yudu Media added, "This is a key moment in Yudu Media's history. Our partnership with Quad/Graphics will allow us to expand aggressively worldwide, especially in the fiercely competitive US market.
"Quad/Graphics is the perfect partner not least because, just like Yudu Media, the company is privately held. This will allow both companies to move forward with a long-term plan, not a short-term âcrash and burn' venture capital strategy which many of our competitors suffer from," Stephenson added.