Survey: 12 essential tools marketers couldn't live without

Marketers have revealed the 12 essential work tools they would be absolutely lost without, with marketing and sales platform Hubspot stealing the top spot from project management tool Trello.

The list, compiled by theEword, quizzed 500 marketing professionals from across the UK, asking them which work apps and software they couldn’t live without.

Sprout Social pipped Hootsuite to third place as the highest ranking social media management tool, while Yammer beat Slack as the most valued communication platform.

Daniel Nolan, managing director of theEword, which conducted the research, said: “Today, there are so many brilliant platforms to assist with a huge variety of tasks and the majority of them exist online, meaning they can be synchronised across devices and teams – which, let’s face it, is more efficient and reliable than using Post-It notes and pens.”

1. HubSpot

2. Trello

3. Sprout Social

4. Hootsuite


6. Hotjar

7. Yammer

8. Slack

9. Zapier


11. Intercom 4

12. Ghostery