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TECHNOLOGY NEWS: AiMatch launched to target online publishers

Ex Microsoft staff have launched an advertising technology company designed to help customers create better defined audiences to increase revenue opportunities.

AiMatch is designed to provide advertising intelligence (ai) to online publishers. The team of four have worked on local markets as well as implementing online advertising innovations in over 26 countries.

Jeff Wood, aiMatch CEO said the platform would be able to provide a new service. "While so many solution providers have been focused on helping publishers monetise remnant inventory, we recognised that publishers invest heavily in their content and need new tools to increase the value of their direct sold products."

The advertising company has also announced limited availability of its online advertising platform.