TECHNOLOGY NEWS: Aprimo launches digital campaign automation tool

On-demand marketing software solutions provider Aprimo has released a new product to help marketers develop, implement and managed digital interactive marketing campaigns with a single tool.

Aprimo says its Marketing Studio tool has been built on 12 years of marketing software and will allow marketers to increase brand awareness and drive greater customer demand without increased workload, budget or reliance on IT systems.

Users of Aprimo Marketing Studio will be able to capture audiences online through search engine management and banner ads; engage audiences via social media, microsites and landing pages; and convert their target prospect through automated lead management, in-depth visitor monitoring and analytics.

The software also lets marketers gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues through a automated process.

Robin Collyer, regional director UKI at Aprimo said, "This streamlined system will result in significant ROI-driven benefits as execution of campaigns is more efficient and effective.

"With Aprimo Marketing Studio we look forward to building on our industry leadership, in helping customers worldwide meet their on-demand marketing needs to ultimately improve marketing results and relevance."