TECHNOLOGY NEWS: Eloqua reports European growth

Marketing automation firm Eloqua has announced that it has exceeded the 150 customer milestone in Europe and now has more than 2000 users across the region.

It is Eloqua's fifth year of operation in EMEA, and recently added Nestle Business Services Group, Harris Communications, Lansa and BasWare to its business roster.  It also continues to manage marketing automation and demand generation programmes for Sony UK Ltd, Schroders, Messe Munchen, Novell, Dun & Bradstreet and Colt Telecommunications.

As a result of the company's European growth Eloqua will host a major event for EMEA-based customers, Eloqua Experience Europe 2010 next month.

Bijan Bedroud, VP EMEA at Eloqua said, "We are thrilled that we have gained so much traction in the EMEA market over the past five years and Eloqua Experience Europe 2010 reflects our growth in the region. The event will help customers to better map the progress of their marketing automation processes and understand how lead scoring and nurturing programs improve customer experience, fill the sales funnel and, most importantly, generate revenue."

The London conference will present Eloqua's vision for the marketing automation industry, outline business trends that will support future product developments, and offer best practice tactics on leveraging Eloqua's solution as a revenue-driving system.