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TECHNOLOGY NEWS: Integrated marketing push for Dell Services

Dell has revealed the first marketing campaign for its services division after the technology company bought IT giant Perot Systems for £2.7bn last year.

The acquisition of Perot Systems has enabled Dell to offer hosting, consulting, application and business-process outsourcing services alongside its existing offering of managed and modular services.

The campaign for Dell Services will include B2B magazine print ads, online activity and targeted DM featuring testimonials from leading business professionals praising the service.

Atul Vohra, head of marketing for Dell Services, says the campaign aims to build awareness of its new capabilities. "We want to boost awareness and increase unaided top-of-mind awareness (TOMA). We will be analysing how well this works and hope to reach as many business professionals as possible, driving more traffic to our websites and increasing TOMA to come ahead of our competitors in this division."

Dell Services aims to be one of the world's largest technology services organisations with more than 41,000 technology- and business-services professionals.

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