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TECHNOLOGY NEWS: Partnership highlights importance of web intelligence

The Institute of Direct Marketing (IDM) and Trovus have announced a new business partnership, underlining the links between successful direct marketing and good web and business intelligence.

Specialist intelligence services provider Trovus was selected as the IDM's partner to produce greater insight into the actions and behaviours of visitors to its website.

Lisa Turner, marketing director at the IDM said: "The IDM believes it is vital for organisations to embrace effective digital innovations which enhance the impact and results of their marketing activities.

"Gaining real in-depth insights into online behaviour through web intelligence is an important capability which will allow more effective engagement with customers and prospects than ever before."