Thunderhead uses virtual reality to bring campaign to life

Customer engagement company Thunderhead has employed the power of virtual reality to add life to its recent ‘Thunderhead’ campaign.

Taking place at The Festival of Marketing on 11 and 12 November, attendees used the Oculus Rift headset to fly through a digital storm with the campaign’s title character ‘The Thunderhead’.

The campaign aims to underline the importance of gathering real-time customer insights across the entire customer journey, and drew on Norse themes to bring the interactive experience to life.

Speaking before the festival, Sarah Traill, VP of brand, digital and communications at Thunderhead, commented: “Insight into each customer journey is essential if you truly want to engage with customers.

“By providing a standout experience at the festival, we will not only convey the magnitude of our offering but also capture the imagination of marketers.”