Top B2B news stories from this week
It's been a week of sucker-punches to morale. Just as we were settling back into the swing of the new year, the twin loss of British cultural icons David Bowie and Alan Rickman has been a body blow.
If, like us, you've had little time for anything this week beyond listening to Ziggy Stardust on repeat and watching Truly, Madly, Deeply and Love, Actually, you may have missed the top B2B news stories.
To bring you up to speed, here's a round-up of the most important stories in the world of B2B.
Watch your back Facebook, Snapchat is hot on your tail in regards to daily video views.
The mobile video sharing app revealed it exceeded over seven billion views per day between June and November of last year.
This reflects the video app’s continued impressive growth in 2015, with daily views almost tripling to six billion since May last year.
As of November 2015, Facebook was receiving eight billion daily video views, demonstrating an increasingly tight margin between the two social networks.
Is Snapchat a channel B2B marketers should begin taking a serious look at? Or would it be a waste of time and resources? Let us know on Twitter @MarketingB2B or in the comments below.
Staying with social media, our next slice of news concerns Chinese social network giant Weibo.
Research carried out by its owner Sinna revealed Weibo had 222 million monthly active users worldwide during Q3 of 2015, a 33 per cent increase from the same period last year.
The majority of these users are in its native country China, with eight in 10 active users aged between 17 and 33.
B2B marketers are increasingly seeing the benefits of tailoring their social media marketing approach to suit different parts of the world, and China's booming economy could certainly be an untapped source.
To find out more about how social media marketing differs around the world, check out our feature here.
Barclays has announced a partnership with UK Trade & Investment (UKTI) in an effort to broaden, deepen and sharpen efforts to help develop international trade and inward investment for UK businesses.
The two organisations have agreed key priorities and targets across UK trade and investment, which they will work together to deliver in seven focus areas.
These include the development of digital products and capability, encouraging inward investment from priority overseas markets and driving exports through marketing, initiatives and events.
UKTI has certainly been busy this week, partnering with the Welsh Government to launch a two-day tour of the country’s most successful firms.
In an effort to boost Welsh exports, the UK trade minister, Lord Maude, and Welsh secretary Stephen Crabb will visit illustrious Wales-based companies such as DTCC and Airbus.
Last year, more than 5000 new jobs in Wales were created by direct foreign investment.
We’ll end on some feel-good Friday news, courtesy of conference call provider Powwownow.
The company ambitiously invited dozens of London-based workers to take to the streets of the capital earlier this week in an effort to banish the January blues.
Lawyers, bankers and other workers based in the Liverpool Street area donned their exercise gear and took part in a public yoga class in Finsbury Avenue Square.