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Twitter to improve location sharing

Technology solution provider Pitney Bowes has entered into a multi-year licensing agreement with Twitter to provide location intelligence solutions for their mobile platform.

Pitney Bowes delivers geocoding and reverse geocoding for mobile platforms, and mapping solutions for the insurance, financial services, retail and public sectors. Twitter will use its location intelligence technology to support location sharing in tweets.

The location feature will be turned off by default and Twitter won’t display any location information unless a user has opted-in to the feature. The feature will allow Twitter users to selectively share their location in tweets. The tweet location feature may be turned on or off at any time, or users may clear their location before sending a tweet. In addition, users can delete all past location data with a single click.

James Buckley, senior vice president and general manager, location intelligence for Pitney Bowes commented on the news: “We are honored to deliver our location intelligence capabilities to Twitter.

“We bring 90 years of privacy and security experience around address data. This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”