VIDEO MARKETING NEWS: B2B Marketing unveils best practice guidance on video marketing
B2B Marketing has unveiled its latest best practice guide on video marketing.
The report examines the growing emergence of this media format being used by marketers to target and engage with time-poor and hard to reach decision makers who watch video content for business.
Best practice is covered in a number of areas, including: Engaging target audiences, delivering relevant and useful content, building video into a website, lead generation and video analytics.
Commenting on the release, Joel Harrison, editor of B2B Marketing, said, “Our new best practice guide on video marketing makes essential reading for marketers who want to improve on how they interact and engage with their target audience. It provides a fascinating insight into how building a clear picture of user behaviour and video analytics can vastly improve video performance.”
The video marketing best practice guide is suitable for marketing directors, heads of marketing, marketing managers, marketing executives, head of video marketing and anyone involved in the process of creating – or re-defining video marketing strategies.