VIDEO NEWS: Spiceworks launches new video products & services

Spiceworks, the vertical network for IT, has announced a suite of new video products and services to help technology brands create engaging, relevant video content for IT buyers.

One in three B2B technology customers turn to video for the information they need to make informed buying decisions, according to research from Google. Plus, 81 per cent say they are likely to watch video again during the buying process. Consequently, Spiceworks new products aim to address the needs of IT buyers as they move through the buying cycle, from brand awareness to purchase and support.  

Matt Stephenson, community manager for the Global Brand at Symantec, said: “Video for IT professionals tends to be dry and really boring, but engaging video content is a great way grab their attention and pique their curiosity about our products. Doing things a little differently shows IT professionals that we may not be exactly who they think we are.”

Spiceworks offers a way for technology companies to streamline the creation process by providing turnkey, soup-to-nuts video capabilities, ranging from storyboard and script creation to IT professional recruitment, filming and design and animation services.

Jay Hallberg, co-founder of Spiceworks, said: “IT professionals are overwhelmed by the amount of content that gets thrown at them each day.

“IT buyers are changing the way they consume information, so it’s important for vendors to recognise this shift and develop unique and engaging content that’s more consumable. Video is the perfect mechanism to do just that.”