You are here

Volvo Trucks releases paragliding video ad stunt

Volvo Trucks has released the latest instalment of its global video series featuring a spectacular paragliding stunt.

Titled ‘The flying passenger’, the video ad features the Volvo FH towing a paraglider along a steep mountain road and under the narrow opening of a bridge.

To date, the Volvo Trucks ‘Live test’ series has been viewed over 100 million times on YouTube, with perhaps its most famous instalment being ‘The epic split’ featuring Jean-Claude Vann Damme.

Most recently, Volvo Trucks broke a Guinness World Record for the world's largest unboxing with the release of its VNL series, featuring a video of three-year-old truck enthusiast Joel Jovine unboxing the truck.

Volvo Trucks - The Flying Passenger (Live Test)

Claes Nilsson, president of Volvo Trucks, commented: “Meeting deadlines and keeping fuel consumption low, even when driving uphill and on winding roads, are key elements to success for many of our customers.  This test is the perfect way to challenge our recently updated powertrain.

“‘The flying passenger’ illustrates in a very concrete and visual way what Volvo Trucks’ performance and driveability is all about.”

An introduction to B2B video marketing

This is a go-to guide for marketers looking to start regularly using video as a part of their marketing strategy. Whether you've already used video in the past but haven't kept it up, or if you're keen to use video for the first time to bring your brand to life, this guide will help. It offers up-to-date guidance on areas such as the storytelling power of video and advice on making video work for your brand.

Make B2B video work for you

Volvo Trucks releases paragliding video advertising stunt