Want to know what GDPR sounds like? Now there’s a playlist…
GDPR is not music to the ears of most B2B marketers, but it can now be experienced in aural form, thanks to a Spotify playlist drawn up by Donorfy.
The CRM platform for fundraisers has come up with a list of 78 songs designed to fit the GDPR theme. Tracks include Keep the Customer Satisfied by Simon & Garfunkel, Return to Sender by Elvis Presley and the duet Private Number by Judy Clay and William Bell.
Robin Fisk, founder at Donorfy and curator of the list, said: “We know that database managers everywhere are focused on the GDPR deadline, so we thought this playlist would help them as they go about their repermissioning campaigns and updating their data protection policies.”
Paul Snell, deputy editor at B2B Marketing, said: “The first song that might come to mind for B2B marketers when dealing with GDPR is the Funeral March, but I’m surprised Donorfy couldn’t find space for New Order’s Age of Consent or Bee Gees’ classic I’ve Gotta Get a Message to You. Although you could argue the song that sums up most marketer’s approach to GDPR is Ball of Confusion.”
Far from signalling the end of marketing, GDPR should be seen as an opportunity to rethink your marketing strategy and reposition the function as a source of genuine competitive advantage.