We're not being paid what we deserve, say 60% of B2B marketers

Some 60% of B2B marketers believe they are being underpaid, according to the annual B2B Marketing Salary Survey.

The poll of 611 marketers also found 38% think they are being paid about the right amount, and just 2% are confident enough to say they feel they are being paid more than they expect.

The average B2B marketing salary was found to be £46,442, a drop from £48,000 in the previous year.

Despite feeling undervalued, two-thirds of B2B marketers still say they are satisfied with their current job, with fewer than a fifth saying they are dissatisfied.

Even so, 54% of B2B marketers declare their intention to start looking for a new role within the next 12 months.

Paul Snell, deputy editor at B2B Marketing, said: "While money isn’t everything to B2B marketers, three-quarters of survey respondents cite salary as their number one consideration when choosing a new role. It’s likely that many of those who feel underpaid and undervalued believe they would be offered a better deal by a new employer, which is why they intend to look for a new job."

Salary Survey 2017

Sponsored by The Jefferson Group.

Discover if you're being paid what you deserve. For the first time ever, the survey provides average benchmarks across location, seniority and specialism, in addition to detailed analysis of this year’s salary trends.

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B2B Marketing Salary Survey 2017