'What if female scientists were celebrities?’ GE campaign aims to place 20,000 women in technical roles by 2020

General Electric (GE) has launched a new campaign promising to place 20,000 women in technical roles by 2020.

The programme aims to significantly increase the representation of women in engineering, manufacturing, IT and product management roles.

In a recently published whitepaper, GE outlined the talent crisis for women in STEM roles: revealing only 14% of all engineers and 25% of all IT professionals in the US are female.

What If Scientists Were Celebrities? - GE

The programme is supported by an ad video, which poses the question: 'What if female scientists were celebrities?' and features 86-year-old physicist Millie Dresselhaus, the first female to win the US National Medal of Science in Engineering.

GE chief economist Marco Annunziata said: “Unless we bring more women into technology and manufacturing, there will be a significant negative economic impact on the sector. This is a problem for business to actively address.”