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The role of CX design in delivering omni-channel marketing

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THIS SESSION WILL COVER: 

CX Design is the practice of designing products/services with a focus on the quality and thoughtfulness of customer experience. Every touchpoint within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life.

We will discuss the key approaches and tactics:

  •  Conducting in-depth research. 
  •  Identifying the preferred customer touchpoints. 
  •  Plotting your customer journey map.
  •  Design sprints.