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1. Dr Christine Bailey’s four key pillars of B2B digital selling

   proxy.” PassFort aligns everything to an ICP, looking at elements such as: The vertical sector. Company ...

   David Rowlands - 17/02/2022 - 15:33

2. Universal identity resolution is a myth. It’s also a bad idea

   for example) legislatively line up as roadblocks to universality, identity or proxies to identity?   According ...

   Ray Kingman - 05/11/2021 - 09:31

3. Here are some customer advocacy marketing strategies that actually work

   will be overflowing. Many customers invoke measures such as Net Promoter Score (NPS) to act as a proxy for advocacy. ...

   Mercè Cozens - 01/06/2021 - 16:19

4. Representing your customer: Marketing’s greatest mission

   to change. Synopsis Being the boardroom proxy for the insights and needs of customers is a key role ...

   Adam Harper - 24/08/2018 - 16:49

5. Reality check: Mobile ads are not immune to fraud

   virtual machines and proxies to deliver this type of mobile app fraud. On a par with cookie stuffing ... landscape, through device manipulation, proxy fraud, and fraudulent mobile attribution. The scale is also ...

   Johnny Thwaites - 26/04/2016 - 10:38

6. HOW TO: Measure your marketing meaningfully

   it we can’t actually measure engagement or even customer satisfaction, just proxies for it. 22105 ... it we can’t actually measure engagement or even customer satisfaction, just proxies for it. The trouble ... the information in it. And historically marketers have muddled along safe in the knowledge that the proxies we ...

   Anonymous (not verified) - 20/08/2013 - 16:36

7. Awards case study: Read about Digital Radish's hyper-personalised ABM campaign with an ROI of 2567%

   used a percent of LCVs sold in Europe, per manufacturer, as a proxy to identify who would most value ...

   Kavita Singh - 28/11/2019 - 17:21

8. B2B marketers know why to use storytelling; let’s talk about when and how

   storytelling by proxy. Three B2B storytelling tips: evidence, structure, focus But finding use cases ...

   David McGuire - 28/07/2020 - 11:50

9. What B2B marketers must measure when running an event

   this by using event attendance as a proxy for reach. Yet this method is ultimately flawed – somebody could have ...

   Caroline McGuckian - 06/02/2019 - 10:08

10. Forget the doom and gloom: 3 reasons why 2018 is B2B's year

    measurement undoubtedly still presents a good proxy for understanding who's consuming and engaging ...

    Tom Pepper - 08/02/2018 - 11:53

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