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  1. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Five ways your marketing team can stand-out in your business

    The industry has significantly transformed digitally not only through software innovation and purposeful online ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Four tips and tricks to think differently about content management and improve digital experiences

    world, the need to stand out in the sea of online content has never been more important. Personalisation ... in an organisation’s successful online presence. So, effective collaboration between these parties is also vital when ... out in the sea of online content has never been more important. Personalisation is the name ...

    Kieron McCann - 10/11/2021 - 14:59

  4. Unconventional ways of getting customer insight

    of requests for this as video calling took off in 2020.  AI sentiment analysis As this insight from online ... from solid, well thought out questions should have a lifespan of a few years. Online reviews So much ... more than social proof, online reviews can be a powerful source of insight and feedback as customers ...

    Kate Cox - 15/11/2021 - 09:25

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    for the full return of physical events? Hybrid is the way forward. In some instances, online events may ...

    David Rowlands - 19/11/2021 - 10:26

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... and social media messages, to events, activations and online communities. These activities are often ...

    Sue Mizera - 19/11/2021 - 09:34

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    it easier for marketers to combine offline and online data to enable personalized B2B marketing ... These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its ... rapidly growing audience solutions business by adding global scale and the online data to power ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ... into your online presence. A great way of extending this further is to establish a ‘my business’ presence ... street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

    John Allen - 17/11/2021 - 08:39

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    everything online for the sake of it – it’s genuinely about enabling marketers to make faster decisions and, ...

    David Rowlands - 04/11/2021 - 11:22

  10. Driving growth through CX

    to respond and re-create these experiences in the online world. 2. Tap into the desire for convenience ...

    James Frampton - 01/11/2021 - 10:02

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