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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... and social media messages, to events, activations and online communities. These activities are often ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ... into your online presence. A great way of extending this further is to establish a ‘my business’ presence ... street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

    John Allen - 17/11/2021 - 08:39

  3. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    but with the whole world now existing online and having visibility into all corners of the globe, just how important ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  4. The 360-degree customer view: What does it mean and how can you actually achieve it?

    everything online for the sake of it – it’s genuinely about enabling marketers to make faster decisions and, ...

    David Rowlands - 04/11/2021 - 11:22

  5. News: Thinkific appoints first CMO and new CTO

    and selling online courses, has announced this week two strategic appointments to its executive team. Henk ... drive to innovate and improve, Thinkific is providing the next generation of online entrepreneurs ... roles at Checkfront, an online global booking platform, and at Foodee, a technology startup ...

    Lucy Gillman - 01/10/2021 - 12:27

  6. Driving growth through CX

    to respond and re-create these experiences in the online world. 2. Tap into the desire for convenience ...

    James Frampton - 01/11/2021 - 10:02

  7. News: Supplier ecommerce sites are failing B2B buyers

    business being conducted online than ever before. Ecommerce platforms have seen the largest increase ... online now than they did prior to the pandemic, by an average of 45%. The research shows that companies ... are now spending an average of £3.6m online each year, with 428 business-critical orders placed each day. ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  8. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    and improve the experience both online and offline. All companies, no matter their shape or size, must ensure ...

    David Rowlands - 20/10/2021 - 11:33

  9. Thinking of starting a B2B podcast? Ask these three questions first

    searching for an answer online and prompt social media content to think: “Hey, that’s what I’m struggling ...

    David McGuire - 20/10/2021 - 09:34

  10. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    a powerful technology capable of connecting the offline and online worlds, a strong CEO and an amazing market ...

    David Rowlands - 13/10/2021 - 11:51


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