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  1. How to build a B2B content strategy

    Consider where they are online and how you can reach them, as well as any identifying characteristics like ...

    Larry Kotch - 21/09/2021 - 11:48

  2. It’s easy to judge, right?

    that don’t know, this is all online. Each judge is given a specific category with 15-20 submissions. ...

    Matt Garisch - 15/09/2021 - 09:41

  3. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    integration, our customers can now reach their target accounts wherever they are online—early and throughout ...

    David Rowlands - 02/09/2021 - 17:25

  4. Transformation through messaging and engagement: An interview with Gary Hurry

    in underlying consumer behaviour, such as online shopping, the evolution of discount retailers, the drive ...

    David Rowlands - 31/08/2021 - 09:37

  5. Top 7 B2B inclusion and diversity campaigns and initiatives

    of September featuring virtual talks, online workshops, and confidence boosting challenges. The event aims ...

    Kavita Singh - 25/08/2021 - 11:11

  6. What do hybrid events actually look like in the future?

    will, therefore, be the most challenging to make hybrid. Ultimately, when you're online, you just ... networking and meeting facilities in their online offering, but it remains a challenge. For instance, human ... provided. Networking online just isn’t the same. The exhibitions at these events are also a huge attraction ...

    Kavita Singh - 19/08/2021 - 10:42

  7. Ignite London 2021 Session: Buyer Enablement Backed by Science: How Digital Content Drives Decisions

    the online buyer closer to a decision. Eighty percent of the B2B buying journey now takes place online ... and practical application to make your content stand out while pushing the online buyer closer to a decision. ... content stand out while pushing the online buyer closer to a decision. Corporate Visions ...

    Jack Mann - 05/07/2021 - 13:04

  8. What can community marketing bring to the table? with Zapnito's Charles Thiede

    It feels like community marketing is very much an online phenomenon, but is that true? Does it just look ... that way because everything has been online in this last year? And can community marketing extend ... into in-person events and physical meetups? CT: Covid-19 has increased the need for online solutions, ...

    Kavita Singh - 13/07/2021 - 10:30

  9. Can marketing automation support employee wellbeing?

    in searches online for terms such as ‘signs of burnout’, compared to the previous year. Generally, workplace ... than ever. Yet, a  study  into Google’s search data unearthed a 24% spike in 2020 in searches online ...

    Tom Ryan - 10/08/2021 - 17:05

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ...

    Sue Mizera - 10/08/2021 - 16:22

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