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  1. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    online, but there was an upside: reach. In the last year Marketers have seen how this gives their event ... to return to in-person events. So organisers need to keep the online community interested, whilst offering ... for both audiences: in-person and online. We anticipate hybrid meaning fewer in-person attendees, balanced ...

    François Floribert - 12/07/2021 - 15:08

  2. News: YFM supports fast-growing disruptive global video agency Wooshii

    to online marketing with video being recognised as one of the most powerful communication tools. With lots ... greater acceleration in 2020 as businesses worldwide turned to online marketing with video being ...

    Kavita Singh - 12/07/2021 - 11:59

  3. Why branding and martech should become BFFs!

    discover branding is the path to growth, especially as online buying is taken over by buyers themselves ... managing their own buying process.  Vs. activation and online marketing, branding will assume the “Demand ...

    Sue Mizera - 13/07/2021 - 13:03

  4. Ignite London 2021 Session: Embracing B2B e-commerce – how to succeed in a complex, regulated world

    businesses sell online to outline best practice ways to succeed with B2B e-commerce. Since the Covid Pandemic ... to start selling online as a business imperative, but selling complex, highly configurable products ... and services into regulated markets are not trivial. Add to these increasing expectations of the online buying ...

    Jack Mann - 05/07/2021 - 12:57

  5. How to authentically represent Pride in B2B

    an online event with Robyn Pierce from The Croc, all about LGBTQ representation in advertising. Robyn had ... welcome more thoughts and ideas to add into the mix. The online event mentioned above has now become ...

    Matt Harper - 09/07/2021 - 17:35

  6. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    to rethink carefully and decide if an event will work online. We know that there are elements of face-to-face ...

    Zoe Hominick - 09/07/2021 - 17:56

  7. Events Coordinator

    needs. Responsible for delegate registrations, both online before the event and on-the-day check-in. ...

    Jennie Barrick - 08/07/2021 - 16:59

  8. 7 tips to overcome B2B marketing barriers

    a client. As much you can find potential clients through online forums, it is not easy to have them ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  9. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    At Ve, we are committed to helping our customers deliver effortless online shopping experiences, ... to helping our customers deliver effortless online shopping experiences, and having targeted over 300 new ...

    Kavita Singh - 05/07/2021 - 11:11

  10. Developing a digital-first PR strategy

    strategy to maximise your share of voice online. With newsrooms under pressure and in-house teams ... pieces Maximise your reach online Prove the value of PR 50% of PR professionals say that ROI and proving ...

    Jack Mann - 17/05/2021 - 14:54

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