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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ...

    Sue Mizera - 10/08/2021 - 16:22

  2. Straight line to concentric circles – The complex world of B2B buying in 2021

    research 27% online independent research 22% meet with buyer’s group 17% meeting with potential suppliers ... 18% offline independent research 27% online independent research 22% meet with buyer’s group 17% ...

    Satish Sadasivan - 04/08/2021 - 10:56

  3. Beyond the press release: exploring the power of modern PR

    on their performance and engagement- and make sure you respond quickly to online discussions wherever appropriate. ... statement, using the key messaging you’ve developed to participate in online conversations is low-cost PR ...

    Emma Crofts - 23/07/2021 - 14:19

  4. Developing a digital-first PR strategy

    strategy to maximise your share of voice online. With newsrooms under pressure and in-house teams ... pieces Maximise your reach online Prove the value of PR 50% of PR professionals say that ROI and proving ...

    Jack Mann - 17/05/2021 - 14:54

  5. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    online, but there was an upside: reach. In the last year Marketers have seen how this gives their event ... to return to in-person events. So organisers need to keep the online community interested, whilst offering ... for both audiences: in-person and online. We anticipate hybrid meaning fewer in-person attendees, balanced ...

    François Floribert - 12/07/2021 - 15:08

  6. Three psychological pitfalls marketers should avoid in 2021

    an individual’s sense of trust.  It’s a bit like dating in today’s online world, where finding out about someone ...

    Norman Guadagno - 20/07/2021 - 11:06

  7. Shaped By

    Design Digital Marketing Online Video Web Design IT, Telecomms No Twitter LinkedIn standard ...

    Jack Mann - 07/05/2021 - 09:37

  8. How to stay human in an online world

    Branding Content marketing Digital 3 Download this now Read this 10-minute tool from Rooster Punk to learn how you give your B2B marketing that human touch. Inspire your marketing team to take a human approach in B2B A year of lockdowns, video meetings, a ...

    Jack Mann - 29/04/2021 - 15:18

  9. Ignite London 2021 Session: Embracing B2B e-commerce – how to succeed in a complex, regulated world

    businesses sell online to outline best practice ways to succeed with B2B e-commerce. Since the Covid Pandemic ... to start selling online as a business imperative, but selling complex, highly configurable products ... and services into regulated markets are not trivial. Add to these increasing expectations of the online buying ...

    Jack Mann - 05/07/2021 - 12:57

  10. News: YFM supports fast-growing disruptive global video agency Wooshii

    to online marketing with video being recognised as one of the most powerful communication tools. With lots ... greater acceleration in 2020 as businesses worldwide turned to online marketing with video being ...

    Kavita Singh - 12/07/2021 - 11:59


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