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  1. 7 predictions for B2B customer experience in a post-pandemic world

    with the vast majority very comfortable spending $50K or more online. 3. Engagement through social channels will ... it represented a turning point as live annual events moved online. In-person B2B events are invaluable for brand ... or more online. anonymous user Blog United Kingdom 5 Average: 5 (1 vote) ...

    Ryan Higginson - 17/06/2021 - 14:26

  2. An inside look at Ignite USA and the post-Covid event economy

    live USA-based event into a vibrant online event on a first-time platform to boot.  Fast forward ... conference back in person, in Chicago next June, IRL and of course, online. It will be interesting to see how ... you can also attend online!    For more highlights on the different streams and topics from Ignite ...

    William Furlong - 15/06/2021 - 15:40

  3. Why content agility matters for B2B marketers

    on the use of online to build and maintain relationships with potential customers, and it’s no surprise ... Customers Want ’ report found that 74% of businesses have accelerated their investment in online experiences ... as a result of the pandemic, with 76% claiming their online offerings saved their business. We expect ...

    Kieron McCann - 16/03/2021 - 14:48

  4. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    of the submission online. The target audience for this campaign included C-level, Developers, and DevOps / ITOps B2B ...

    Kavita Singh - 02/06/2021 - 12:29

  5. News: B2B Marketing’s first B2B community welcomes major players

    Community is not a new thing. In fact, there’s a community (whether online or in person) for pretty much ...

    David Rowlands - 07/04/2021 - 11:10

  6. Why customers need ‘positive friction’ in their CX experiences

    the accelerated digital transformation. As consumers moved to online channels, digital strategies had to be robust ... For example, we can expect that customers will continue to enjoy the convenience of online grocery shopping ...

    Kavita Singh - 04/06/2021 - 11:56

  7. What is connected TV and how can it be used in B2B marketing?

    online advertising. This means ads can be delivered to a very well-defined target audience versus buying ... for a more conservative, business decision-maker target. This digital audience targeting is enabled by online ... sources. This includes things like demographic and firmographic information, online activity, media ...

    Kavita Singh - 02/06/2021 - 10:52

  8. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    countless zoom calls, internal and external online meetings, and events – the demand for digital ...

    Jamie Kightley - 04/06/2021 - 15:15

  9. Here are some customer advocacy marketing strategies that actually work

    or complete online reviews. We just need to understand where to start. Customer Advocacy is the lightning rod ... customers happy and even to encourage them to write reviews online for a small reward. Make great ... the rooftops, nominate you for awards or complete online reviews. We just need to understand where to start. ...

    Mercè Cozens - 01/06/2021 - 16:19

  10. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    into the online experience. This included more than 2000 downloads of small business Covid-19 safety materials. ...

    David Rowlands - 02/06/2021 - 14:20

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