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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    that cycling affords (“clean, professional imagery;” “cyclists looking attractive, going fast;” “a man ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to approach your ABX strategy

    of refreshing that data, an element that ties all aspects of ‘good’ data together. Cleaning up: Managing ... there in a way that makes sense from an analytical and systems perspective.” You need to clean up existing data. ... Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ...

    David Rowlands - 10/11/2021 - 10:57

  3. Unconventional ways of getting customer insight

    The data you receive will be clean, trustworthy, and valuable. The flip side of surveys is they’re ...

    Kate Cox - 15/11/2021 - 09:25

  4. Improving ecommerce efficiency with product information management workflows

    workflow will also be felt by the consumer. With clean, organised product information, brands can offer ...

    Nate Holmes - 04/10/2021 - 17:32

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    that cycling affords (“clean, professional imagery;” “cyclists looking attractive, going fast;” “a man ...

    Sue Mizera - 15/09/2021 - 11:07

  6. 4 tips for tackling data and insight in your ABM programme

    that what you put together is relevant and correct and cleaned within the last 12 months (at least). ...

    Kavita Singh - 09/07/2021 - 15:49

  7. Overcoming the growing mental health crisis in marketing

    to be cleaned up. Others have reported similar results. For example, a study by Merkle found that 93% of B2B ... was created over the past several months involved short-term fixes that now need to be cleaned up. Others have ...

    Paige O'Neill - 02/06/2021 - 14:04

  8. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    the E195-E2 was not a clean sheet design and therefore adopted older technology. This rumour was not the case ...

    Kavita Singh - 02/06/2021 - 13:50

  9. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    branding. The clean, minimalist visual style is paired with clear and direct messaging. A brand film is used ...

    Kavita Singh - 02/06/2021 - 11:31

  10. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    to approach our post-lockdown workstyles with something of a clean slate. Our two largest offices ...

    Iain Halpin - 01/06/2021 - 14:07

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