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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    to the pandemic Unsurprisingly, the last two years have seen disruption within supply chains as businesses ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ...

    Kieron McCann - 24/10/2022 - 09:46

  2. How to unlock green growth

    business opportunities for companies across value chains. Change is a constant, and in an evolving ... green technology and sustainable supply chains, but also through more efficient, long-term practices. ... of the C-suite, as the business pursues cross-value chain alliances, with customers, suppliers, waste collectors, ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. News: The B2B Marketing Awards shortlist announced!

    balance' by Stein IAS 'Ultimate sidekick' for DHL Supply Chain, by Upp B2B 'Workplace from ... the spirit for Mizkan' by Omne 'Ultimate Sidekick' by DHL Supply Chain 8. Best use of content ... Management The Demica Marketing Team DHL Supply Chain Kalibrate LeasePlan UK Marketing Team Markel Marketing ...

    David Rowlands - 23/08/2022 - 09:55

  4. Forget everything you (think you) know about ABM

    through their supply chain. Of course, you can’t do this with all of your customers, so that’s where ...

    David Rowlands - 18/08/2022 - 15:17

  5. Digital vs. print marketing: A bright and measurable future together

    and more engaged customers. Connectivity through the supply chain is also becoming more important, as we ...

    Joe Courts - 03/08/2022 - 12:55

  6. People or personas? What B2B marketing can learn from B2C

    and toothpaste is bought in bulk by a wholesaler to sell to corner shops or a hotel chain. So, there must ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  7. Propolis salary benchmark 2022

    further down the chain, digital marketing executives have an average salary of £27,000 (Robert Half, ...

    scotty - 22/07/2022 - 12:04

  8. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    provides such a wide range of services in so many diverse practice areas. A hotel chain’s disaster recovery ... example, Jabmo detected a significant rise in website engagement coming from a major hospitality chain ...

    David Rowlands - 08/07/2022 - 15:25

  9. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    to cafes, and corner shops to national chains, that’s how one little code reinvented payments and ultimately ...

    David Rowlands - 14/06/2022 - 11:26

  10. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    accelerated the digitisation of their customer and supply-chain interactions and their internal operations ... to McKinsey, businesses have accelerated the digitisation of their customer and supply-chain interactions ...

    Julie Lock - 06/05/2022 - 09:30

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