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  1. B2B Ignite- Marketing Box of Delights

    there So many ideas at this B2B funfair So many ideas here to stand out from the crowd Ideas to drive ... if we bring new ideas And new ideas come the more inputs we hear So treat yourself to new inputs Listen ... to ideas diverse Listen to topics where you're less versed and rehearsed Check out all the topics you ...

    David Rowlands - 28/06/2022 - 10:00

  2. How your peers are measuring marketing operations

    is nonetheless worth mentioning. This is the idea of advocacy and education, both within and beyond MOps teams. ... I found, and the idea met a mixed response. Helene had discussed an approach like this before concluding ... meaningful. Ian was more positive though and thought the idea merited consideration. Again, across the board, ...

    Simon Daniels - 25/07/2022 - 10:08

  3. How to be creative in no ways that AI can

    understand the importance of testing and experimenting and leaving no ideas, good or bad, on the table. ... creative and we should focus on doing more than checking boxes and pushing out half-baked ideas just to hit ... to be successful. Start with little experiments around executing creative ideas, then paint the picture of what ...

    Jason Miller - 29/06/2022 - 09:09

  4. Brand guidelines: When should you start breaking the rules?

    to dilute strong ideas as the internal brand and marketing teams may get cold feet along the way. Therefore, ...

    Danny Philamond - 04/08/2022 - 09:46

  5. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    capabilities. Integrate has a built-in CDP that cleans, validates, and verifies the data coming in before ...

    David Rowlands - 07/07/2022 - 12:59

  6. How to make your B2B marketing more creative

    Stepping outside the established approach carries an element of risk – and that can make innovative ideas ... the clients who do consistently get creative ideas to market. And if you’re serious about using creativity ... or area within your market; that way, even if the idea falls flat, you’ve learned something. Crucially, ...

    David McGuire - 13/06/2022 - 11:38

  7. ABM is a marriage, not a fling

    leveraging your partners and other ideas. The impact on ROI long-term ABM has. How we achieved 3X sales ... your own ideas. I love the event and have been going for years and it’s an honour to be on the agenda ... with new ideas that are actually tangible. Want to learn more about transforming your marketing? Attend ...

    Carolina Marino... - 24/06/2022 - 09:18

  8. Perfecting pipeline management to boost B2B sales

    The sales cycle can be streamlined by exchanging ideas and agreeing strategies, and working collaboratively ...

    John Cheney - 13/07/2022 - 11:22

  9. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    deliberate. The creative idea for the campaign was ‘Spirit of the Age,’ using imagery from ancient cultures ... famous for their spirit of accelerated learning. The idea recaptures the life-long learning spirit, ... eroded by the 20th Century ‘one skill for life’ mentality.  The idea was launched with the company’s ...

    David Rowlands - 14/06/2022 - 12:23

  10. Attracting the next generation into the B2B world

    Ireland, and Canada, to develop tech-focused product ideas to improve the car buying or ownership ...

    Michelle Wells - 04/07/2022 - 12:02


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