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  1. PROFILE: Mark Wilkin- Head of Brand Communications, Hitachi

    “It is 'Inspire the Next' but most people are unaware of that, they have no idea what ...

    a12admin a12 - 24/06/2005 - 00:00

  2. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

    commitment to innovation and delivering new ideas, and its market position reflected this. ...

    a12admin a12 - 25/04/2006 - 00:00

  3. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

    hi-tech idea, and the surreal images: “We took people on the rides and we could hear them talking about ...

    a12admin a12 - 29/03/2006 - 00:00

  4. Outdoor advertising: Are you looking at me?

    takes the idea of the signal bar and mixes it with high-rise office buildings to give a corporate feel ...

    a12admin a12 - 27/03/2005 - 00:00

  5. PROFILE: Neil Thompson- Group Brand Manager, Speedy Hire

    and in marketing you need these skills to sell ideas, and also fight for budget. And my ICI grounding had put me ...

    a12admin a12 - 30/08/2007 - 00:00

  6. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

    marketing – this is a fascinating space, and it's the next focus for us. You have an idea today and its ...

    a12admin a12 - 19/12/2006 - 00:00

  7. ANALYSIS: Beautifully simple marketing

    states that an idea for a new product, the 'Detox Duo', was born after such a brainstorming ...

    a12admin a12 - 26/01/2005 - 00:00

  8. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

    and presumably Avaya can have some idea of its effectiveness or otherwise. However, the location ...

    a12admin a12 - 17/05/2006 - 00:00

  9. BRANDING: The hidden B2B marketers

    precious. It's tailored for the DM customer, it's individualised so we dismissed this idea ...

    a12admin a12 - 25/05/2005 - 00:00

  10. SOCIAL MEDIA: Putting your head on the blog

    place for a brand to be." Others though are not so strongly opposed to the idea, so long ...

    a12admin a12 - 19/12/2005 - 00:00


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