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1. Education, consistency and patience: The keys to retaining your customers

   and acquisition work for you. Here are a few ideas to build repeat business through education. Create content ... mistakes. Some of the best ideas come from missteps that happen when executing on a strategy. But often ...

   Rebecca Grimes - 06/06/2022 - 10:22

2. How to create an employee advocacy programme and your nail social content

   to the idea of using social media to help hit their business goals.  This is ever more important in the B2B ... to hearing new perspectives and gaining fresh ideas. I’m particularly excited to attend “Building an Employer ...

   David Rowlands - 01/06/2022 - 10:32

3. Why the diversity of thinking will dominate the future of creativity in the experience economy

   who can not only bring different expertise, but ideas based on unusual perspectives and life ...

   Jason Fletcher - 10/06/2022 - 16:49

4. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

   — putting the needs of clients and employees first.  The agency was founded on the idea that simply ...

   David Rowlands - 14/06/2022 - 12:33

5. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

   research/analysis: January 2019–March 2019. Strategic planning: March 2019 – April 2019. Creative idea and identity: ...

   David Rowlands - 14/06/2022 - 11:03

6. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

   a large-scale print takeover.  Mx creative teams elevated Envoy’s existing brand idea by bringing to life ...

   David Rowlands - 14/06/2022 - 10:15

7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   thinking.  Despite starting a blog on B2B vs. B2C, I am ending with the idea that this is not the most ... B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ... With B2B marketing at the time being essentially a “clean slate,” I took the decision to begin ...

   Sue Mizera - 01/02/2022 - 15:00

8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   of this?  I have no idea what numerical proof could back this up, and this argument is in no way a universal ... in and correct me or upgrade my thinking.  Despite starting a blog on B2B vs. B2C, I am ending with the idea ... B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ...

   Sue Mizera - 25/04/2022 - 09:55

9. Want to make sure your events thrive? You need Ignite USA

   of their marketing strategy. What the pandemic brought into focus was the idea of what actually constitutes ... marketers at something of this scale and quality. The breadth of ideas and insights from people facing ...

   David Rowlands - 09/05/2022 - 14:01

10. Ignite USA: Pushing the boundaries in your customer marketing strategy

    to be back around fellow marketers to share ideas, network and hear what inspires others. I’m really looking ...

    Stephanie Capouch - 20/05/2022 - 12:26

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