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1. Jon Moger on what it takes to make a successful global brand

   genuine the ideas will be and the more genuine a brand becomes.” “No one has the greatest ideas,” he ... should feel empowered to voice their opinions. Great ideas come from anywhere.” So, how can you walk ... team, not just marketing, have a clear idea of the company’s vision? Does everybody understand ...

   David Rowlands - 24/03/2022 - 15:04

2. About Propolis membership

   being able to run a marketing idea or challenge past the Editor-in Chief at IBM, for some fresh ...

   scotty - 11/05/2022 - 13:14

3. So you think you’re mature? Let’s see…

   question — does perception match up with reality?  Most teams have a broad idea of what the gold standard ...

   Harriet Durnfor... - 12/05/2022 - 08:48

4. News: Monthly roundup of new hires in B2B

   Michael and Daniele bring big ideas, big energy and big passion and bring exactly the creative ...

   David Rowlands - 29/04/2022 - 14:44

5. How can you really bring innovation into your marketing department? Learnings from the frontline

   Are new ideas embraced and developed? Or is there a stifling atmosphere where the fear of making a mistake ... and ideas is crucial for enabling innovation. In order to push boundaries, we need to explore options ...

   Sophie Baldry - 25/03/2022 - 11:39

6. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   in 2022. Hopefully, this will give you some ideas of where to focus your efforts in the coming year. ... is not a given. It requires having a robust, clean data foundation to build on. Data cleansing and data ...

   Satish Sadasivan - 07/03/2022 - 09:45

7. Going green: All things ESG with Deloitte’s James Oates

   produce has a big part to play in sharing ideas, opinions and solutions with others and thus reinforcing ...

   David Rowlands - 04/05/2022 - 09:11

8. Five strategies to create a B2B customer experience that beats the competition

   and interruptions, whilst also providing customers with an idea of what it’s like to do business with you. Set ...

   Stephanie Copel... - 22/04/2022 - 08:58

9. The Croc on winning Gold for ‘Best use of creative’

   was about: Helping creatives and storytellers bring their ideas and visions to life in the way they want to. ...

   David Rowlands - 03/05/2022 - 08:42

10. There are no unicorns: How to recognise, develop and recruit for the skills needed to succeed in marketing operations

    ideas,” she continues. “You’ll get the chance to talk to people who make you realise you are in the same ... boat as them and discover ideas that you never thought of.” Want to learn how to realise your martech ...

    David Rowlands - 10/03/2022 - 14:25

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